Mission, Principles & Values

Mission Statement

Core Principles

We are a committed, socially conscious enterprise devoted to:

  • Innovation, in form and function for building through industry leading research and development
  • Design Flexibility, providing near limitless textures, colors, shapes and lightweight alternatives to heavy, costly traditional cladding
  • Value, providing high-performance products that out-perform traditional cladding materials
  • Quality, providing world-class products manufactured to the highest global standards
  • Sustainability, providing the most energy efficient cladding system with a lower Life Cycle Assessment that traditional cladding
  • Customer Satisfaction, through a commitment to helping our customers achieve optimal results for their building project
  • Employee Engagement, ensuring a challenging and motivating workplace that fosters employee growth, development and well-being
  • Community Outreach, developing partnerships and investing in causes, programs and initiatives that matter to “give back” to the communities we live and work in.

Company Values - The Value of 168

168 refers to the number of hours in a week, but more than that, it exemplifies our commitment to ethical business conduct and always using the gifts of life and the limited time we have to do the right things, the right way, for the right reasons.  Our core principles include:


Being open and honest. 

  • Accurately and openly disclosing information in business transactions.
  • Actin in the best interest of the company.
  • Avoiding conflicts of interest.
  • Protecting corporate assets.
  • Safeguarding confidential and proprietary information.


Following the law, our policies and procedures. 

  • Focusing on the collective goals of our shareholders, employees, customers, consumers and communities.
  • Protecting health, safety and our environment.
  • Safeguarding privacy and security interests.
  • Treating everyone with respect and dignity.

Responsible Entrepreneurship:

Searching for innovative ways to compete and win in the markets we serve. 

  • Competing vigorously, but always doing so fairly and in adherence to free enterprise and competition standards, environmental and human rights principles.
  • Respecting our customers, competitors and the communities in which we operate.
  • Maintaining accurate, complete, and transparent records.
  • Using only public information to make stock market trading decisions.
  • Avoiding situations that may be viewed as corrupt.
  • Acting in a manner that promotes open communication.
  • Transacting business with reputable and trusted individuals and entities.
  • Ensuring lawful cross-border transactions.
  • Properly reporting travel, lodging, meals and entertainment.
  • Exchanging gifts properly.

Moral Courage:

Doing the right thing, even when it is tough, and regardless of whether someone is watching or if you will receive credit.

  • Reporting and correcting suspected violations